Free UTM Link Builder for Analytics

Generate custom campaign parameters for your URLs to accurately track your traffic in Google Analytics.

The full website URL you want to track.
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What Are UTM Parameters?

If you are running marketing campaigns, sharing links on social media, or sending out email newsletters, you need to know exactly where your website traffic is coming from. Relying on default analytics often leaves you with messy data, showing a large chunk of your visitors as "Direct" or "Unknown" traffic.

That is where UTM (Urchin Tracking Module) parameters come in. UTM parameters are simply short text codes added to the end of a regular URL. When a user clicks on this customized link, tools like Google Analytics read the appended codes and track precisely which campaign, platform, and specific button brought that user to your website.

How to Use This UTM Builder

Building a tracking link manually can lead to typos and broken URLs. This free UTM Link Builder formats everything perfectly for you. Here is a breakdown of the fields you need to fill out:

  • Website URL: The exact page you want the user to land on. Always include the https:// at the beginning.
  • Campaign Source (utm_source): The specific platform or vendor sending the traffic (e.g., facebook, google, mailchimp).
  • Campaign Medium (utm_medium): The type of marketing medium or channel (e.g., cpc, social, email, affiliate).
  • Campaign Name (utm_campaign): The specific promotion or strategy you are running (e.g., spring_sale_2026, launch_promo).

3 Golden Rules for Creating Clean UTM Links

To keep your Google Analytics dashboard clean and easy to read, follow these industry-standard best practices when creating your tags:

  • Always use lowercase: Analytics platforms are case-sensitive. "Facebook" and "facebook" will show up as two completely different traffic sources in your reports. Stick to lowercase for everything.
  • Never use spaces: URLs cannot contain blank spaces. If you need to separate words, always use a hyphen (-) or an underscore (_). Our tool will automatically format spaces if you accidentally type them, but it's best to build the habit.
  • Keep it simple: Don't overcomplicate your tags. Your future self needs to understand what utm_campaign=summer_26 means when looking at a report six months from now.